30 Day Scale works out what that is.
A senior marketing diagnosis and strategy for businesses that are launching, stuck, growing or no longer sure what’s actually driving customers and sales.
GET YOUR 30 DAY SCALE
SOUND FAMILIAR?
You’ve got a lot going on. But you’re not sure you’re doing the right things.
POSTING
“We’re posting consistently, but it’s not turning into more followers, leads or customers.”
SPENDING
“We’re spending money, but we’re not clear what’s actually driving sales.”
CREATORS
“We’ve tried creators, but we don’t know who’s actually driving sales or worth investing in again.”
TEAM
“We’ve got people doing marketing, but nobody seems to be joining the dots.”
AGENCIES
“We’ve been through agencies or freelancers and still don’t feel like we’ve cracked it.”
LAUNCH
“We’re launching and don’t know where our time or budget should go first.”
THAT'S WHY I BUILT 30 DAY SCALE
I DON’T COME IN AND TAKE OVER YOUR INSTAGRAM.
I work out why your marketing isn’t working hard enough.
I don’t start by asking what you should post next.
I start by looking at the whole picture.
BRAND + CUSTOMER
Your brand, positioning and personal brand, if the founder is part of the growth story.
CONTENT + ACQUISITION
Your content, social, creators, paid media, partnerships and customer acquisition.
PEOPLE + PERFORMANCE
Your team, budget and numbers.
Then I work out where the gaps are, where you’re leaking time or money, and what actually deserves attention.
More activity isn’t always the answer.
YOU MIGHT THINK YOU NEED:
Another freelancer
Another agency
YOU MIGHT ACTUALLY NEED:
A smarter use of your budget
The right people in the right places
AI doing the jobs it can do faster and cheaper
Or simply fewer things to focus on.
WHERE YOUR MARKETING MEETS YOUR CUSTOMER
The channels, people and levers I look at.
Not every business needs all of them. That’s the point.
HOW 30 DAY SCALE WORKS
From problem to priorities.
You don’t leave with 47 recommendations.
You leave knowing what matters, what doesn’t and what to do first.
01
FIND THE GAPS.
What’s missing? What’s underperforming? What isn’t joined up?
02
FIND THE LEAKS.
Where are you wasting money, time or resource?
03
FIND THE OPPORTUNITIES.
Where could content, creators, personal brand, partnerships, paid media, AI or another channel create more customers, leads or sales?
04
MAKE THE CALL.
What happens now? What stops? What gets more budget? Who needs to do it?
The result: a prioritised strategy, the right people in the right places and a clear 30/60/90-day roadmap.
WHO IT’S FOR
For businesses that want to grow but aren’t sure what to do next.
30 Day Scale is for founder-led and growing businesses that are launching, stuck, scaling or simply know their marketing should be doing more. You might be starting from scratch. You might already have a team. You might have tried agencies, freelancers or different channels and still not know what’s working.
But the common thread is simple: you want more customers, leads and sales, but you’re not sure which marketing deserves your time, money and attention.
LAUNCHING
You’ve got the product, service or business ready to go, but need to know where your marketing budget and effort should go first.
ECOMMERCE & CONSUMER
Growing brands, particularly below £1m turnover, that need stronger customer acquisition and a more joined-up approach to content, creators, paid, partnerships and conversion.
PREMIUM CLINICS & WELLNESS
Businesses where trust, reputation, expertise, content and customer acquisition all have a direct impact on revenue.
HOSPITALITY
Restaurants, hospitality groups and experience-led businesses looking for more customers, stronger local reach and a clearer commercial marketing strategy.
PREMIUM LOCAL BUSINESSES
Established businesses selling higher-value products or services where better positioning, acquisition, content or partnerships could unlock more demand.
FOUNDER & PERSONAL BRAND-LED BUSINESSES
Businesses where the founder, expert or personality is an important part of the customer journey and could be doing more commercially through content, visibility and personal brand.
Different businesses. Same problem: too much activity, not enough clarity about what will actually move the business forward.
Stop jumping from agency to agency.
01 →
You’ve hired the freelancer.
02 →
Tried the agency.
03 →
Changed the strategy.
04 →
Added another channel.
And you’re still not sure what’s working.
I’ll come in, get under the bonnet, work out what’s actually holding the business back and help you put the right strategy, people and priorities in place.
So you can get back to running the business.
What I can help you unlock.
PERSONAL BRAND
If the founder is part of the growth story, work out how their visibility can contribute commercially.
CREATORS
Work out whether creators make commercial sense, who you need and how to measure what’s working.
CHANNELS
Identify where to focus, what to test and what to stop doing.
PEOPLE
Work out whether you need a freelancer, specialist, hire or simply a clearer role for the team you already have.
AI & AUTOMATION
Identify where technology can save time, reduce costs and remove unnecessary manual work.
COMMERCIAL GROWTH
Connect content, creators, paid, partnerships and acquisition to the same commercial goal.
THE PRODUCT
30 days. A clearer way forward.
You don’t need another person doing more marketing.
You need to know what actually deserves your time, money and attention.
PHASE 1 · GET THE PLAN
30 Day Scale
FIND OUT WHAT’S WRONG. WORK OUT WHAT TO DO NEXT.
A 360 marketing diagnosis, strategy and 30 days of hands-on support to work out what needs to change, what to prioritise and where your time, budget and resource should go.
WHAT’S INCLUDED
60-90 minute kickoff call
Full bespoke marketing audit
Marketing, team and channel review
Bespoke 30 Day Scale strategy
Clear priorities and recommendations
Creator, content, personal brand, partnership and growth opportunities where relevant
AI and automation opportunities where relevant
Team and freelancer recommendations where relevant
30/60/90 day roadmap
Weekly 60 minute strategy calls
Direct Slack access Monday–Thursday, 10am–4pm
Questions, decisions and feedback throughout the 30 days
Hands-on strategic support as you put your priorities into action
KNOW WHAT TO DO. KNOW WHAT TO STOP. KNOW WHAT TO DO NEXT.
You don’t leave with 47 recommendations. You leave knowing what to do first, who should do it and where your money and attention should go.
START YOUR 30 DAY SCALE
↓ AFTER 30 DAYS
PHASE 2 · KEEP ME IN YOUR CORNER
Pocket CMO
From £600/month
KEEP THE STRATEGY MOVING WITHOUT HIRING A FULL-TIME CMO.
Once you’ve got the strategy, you can take it and run with it.
Or keep me in your corner with ongoing senior marketing support, without another full-time hire or traditional agency retainer.
1 x monthly 60 minute strategy call
Strategic advice and decision-making support
Priority and performance reviews
Slack access for questions and decisions
One consolidated marketing review each week
Ongoing senior marketing perspective
Clear guidance on what to prioritise next
CONTINUE WITH POCKET CMO
Optional after your initial 30 days.
Why me?
After 15+ years across marketing, content, partnerships, acquisition and commercial growth,
I know how those pieces need to work together to actually drive the business forward.
Businesses built & exited
Sales generated
Years across marketing, creators, partnerships & commercial growth
LinkedIn impressions
Instagram impressions in 90 days
TikTok views
What clients say.
“
“Kate’s extensive network, people skills and perseverance are the reason she’s been so successful. I love working with her and would highly recommend her services to anyone interested in unlocking the Middle East.”
Steven Bartlett
BBC’s Dragon’s Den, Entrepreneur & Investor
“
“Kate was an absolute game changer for my brand. I am immensely grateful for her work.”
Andrew Wolhuter
Podcast Host & Speaker
“
“One thing I can say for sure is what Kate says she will do, she does.”
John Gillespie
Director, Phenix Salon Suites
ABOUT KATE
I’ve built businesses, worked in-house and sat on both sides of the brief.
I’ve spent 15+ years moving between marketing, commercial growth, partnerships, creators, content and new business.
I’ve built and exited three businesses, owned marketing agencies, worked in-house and worked alongside founders, major brands, creators and talent.
I also create content for brands myself, so I understand what happens on the other side of the brief too.
That’s why I tend to look at marketing differently.
Not as a list of channels to keep feeding, but as a whole system: brand, customer, content, creators, people, budget and commercial goals.
The goal isn’t to give you more marketing. It’s to help you work out what’s actually worth doing.
Kate Whillock / Founder, 30 Day Scale
YOUR QUESTIONS
A few things worth knowing.
Do you manage social media?
Do I need to have a marketing team already?
Is this suitable for a new business?
What do I get in the 30 days?
What happens after the first 30 days?
Can you help me find freelancers or marketing support?
Do you work with creators and influencer marketing?
Clarity, priorities and a roadmap for what your marketing should do next.
30 DAY SCALE · £1,500
30 DAY SCALE / BY KATE WHILLOCK / THE RIGHT MARKETING.